Brands and Creators Building on Base
Originally published on Paragraph.
Base is for Long Term Builders
Base is where long term brands and creators choose to launch and build onchain:
Brands
- NBA: co-hosted Coinbase Arena at NBA Crossover during NBA All-Star Weekend 2025
- Golden State Warriors: launched a limited edition collectible that brought 1600+ fans onchain and rewarded the first 200 with custom jerseys
- USA Basketball: teamed up with renowned artist Daniel Arsham to create a collectible to celebrate 50 years of USA Basketball
- The Olympic Games: dropped two unique digital collectibles featuring the Paris 2024 mascot via nWay
- Adidas: commemorated the 2024 Summer of Sports onchain with unique pieces of memorabilia for fans
- OneFootball: brought football fandom onchain with OneFootball Club, a place for fans across the globe to enjoy the sport they love
- Atari: brought arcade classics like Asteroids and Breakout onchain
- Team Liquid: launched Teamfight Tactics and Hearthstone gaming tournaments via Community Gaming
- Aston Martin Aramco F1 Team: partnered with Coinbase entirely in USDC and will explore bringing fan engagement opportunities onchain
- Lamborghini: created Fast ForWorld, an immersive hub for motorsport enthusiasts onchain
- Mercedes-Benz: launched a generative collection inspired by the Mercedes-Benz design language
- The Metropolitan Museum of Art: dropped an onchain game uncovering connections across the museum’s iconic collection
- Coca-Cola: brought their Global Masterpiece campaign onchain with works from emerging artists
- Liquid Death: brought Onchain Vision, a world of onchain creativity, to the masses while they shopped for groceries
- LimeWire: dropped Non-Fungible Torrents, a limited edition onchain collection that contains music from deadmau5, Sean Kingston, or merch
- Stripe: added USDC on Base to their crypto payouts product to enable faster, cheaper money transfers to over 150 countries
- Regal: offered in-person savings at any Regal Movies theatre over the holidays when customers paid with USDC on Base via Flexa
- Lollapalooza: collaborated with Coinbase for a chance to score an amazing view of the Coinbase Stage and tickets to the Lolla Aftershow
- Bloomberg: dropped their podcast Evolving Money, produced in collaboration with Coinbase, onchain via Pods
- Forbes: dropped a soulbound collectible with benefits including a 6-month subscription to Forbes and a gift card with Sleap
- FORTUNE: published an article about Jesse Pollak to demonstrate the transformative power of onchain content
- Bitwise: aired a spot on national TV comparing Ethereum to big finance and brought it onchain
Creators
- Takashi Murakami: dropped ‘Murakami․Flowers Collectible Trading Cards - 108 Flowers,’ an onchain trading card collection
- Michael Mann: dropped a series of collectibles to bring fans inside the experience of directing his film ‘Ferrari’
- Wu Tang Clan: dropped their legendary album ‘Once Upon a Time in Shaolin’ onchain via Pleasr DAO
- Gunna: brought his audience onchain with a One of Wun collectible, including music, merch, and behind-the-scenes content
- Waka Flocka Flame: provided exclusive behind the scenes live streams at the Rolling Loud festival in Thailand via Simps Social
- tripleS: teamed up with Sofamon to bring limited-edition digital wearables onchain
- ODESZA: dropped their hit singles ‘Sun Models’ and ‘Say My Name’ onchain via Coop Records
- San Holo: brought his hourlong ‘what is life? Silent Disco’ session onchain via Coop Records
- Imogen Heap: released her single ‘What Have You Done To Me?’ for her fans to remix onchain
- Aloe Blacc: brought ‘I Need a Dollar’ onchain with its first-ever official remix with kai.wav via The Hume Collective
- BLAU: created an AI song generation experiment onchain
- Tristan Thompson: brought his podcast ‘Courtside Crypto’ onchain via Pods
- Fred VanVleet: brought his podcast ‘Bet on Yourself’ onchain via Pods
- Drew Hanlen: brought his book ‘Stop BS’ing Yourself’ onchain via Cares
- Jeremy Fall: created COOKBOOK, an onchain community cookbook that anyone can contribute recipes to
- Yiying Lu: created the Yes Whale, a symbol of optimism, creativity, and inspiration
Build on Base
If you want to move onchain and build on a platform predicated on trust, build on Base.